In the beginning we were told that there was no way this bar could exist. It was too high quality, too hard to make. We refused to make it any less amazing than what we’d serve to our own families. We went through countless machines, partners, and suppliers, even hand scooping bars ’til the wee hours of the morning when machines broke down. So many people tried to talk us out of our vision. A clean snack bar that tastes like a craveable cookie? Never been done, they said. Well, we did it.